Terms of Service

By creating an account, signing up, completing checkout, or otherwise using the Service, you accept these Terms and our Privacy Policy, which is incorporated here by reference. If you do not agree, do not use the Service.

You represent that you are at least 18 years old, that you are authorized to bind the business you represent, and that the business is a legitimate hospitality, food-service, or restaurant operation. The Service is intended for businesses, not consumers, and is offered only where lawful. You agree to provide accurate information and to keep it current.

Full Table is a done-for-you marketing service for restaurants. On your behalf and under your direction, we may:

• Draft social posts, limited-time offers, promotions, and replies to customer reviews in your brand voice.
• Publish approved content to your connected accounts on third-party platforms such as Instagram, Facebook, and Google Business Profile.
• Plan, run, and report on paid advertising campaigns (for example on Meta and Google) where you authorize them.
• Ingest and analyze your point-of-sale (POS) data (for example Square), advertising metrics, and reservation or review data to measure results and improve your marketing.
• Provide monthly reporting that ties our activity to tracked revenue, measured against a locked pre-engagement baseline.

We offer the Service under one or more of the following models. The specific model, price, and any custom terms applicable to you are those presented to you at signup, in your order or proposal, and at the Stripe checkout you complete. Those order-specific details control if they differ from the general descriptions below.

Subscription (flat monthly) plan. Our standard plan is a flat fee of $1,500 per month, billed in advance on a month-to-month basis to the payment method you keep on file. There is no long-term commitment on the monthly plan — you may cancel at any time(see Section 4). The plan renews automatically each month until cancelled.

Performance (risk-reversed) plan. Where offered and agreed, we may instead engage on a performance basis: a reduced or zero monthly base fee plus a setup fee and a share of the tracked incremental revenue we help generate. Under this model:

• Baseline. Before performance billing begins, we establish and lock a pre-engagement revenue baseline using your historical POS and related data over a defined window. Our share is calculated only on tracked revenue above that locked baseline that is reasonably attributable to our work, as defined in your order. Revenue at or below the baseline is never billable.
• Setup fee. A one-time setup fee covers the upfront onboarding, baseline, and build work. It is earned when work begins and is non-refundable except as required by law or expressly stated in your order.
• Performance share. The performance percentage and how incremental revenue is measured are set out in your order. Where data is incomplete or confidence is low, we measure conservatively.
• Minimum term. The performance plan carries a minimum engagement term (typically about three months) so a fair baseline and results window can be measured. The minimum term, if any, is stated in your order.

Taxes. Fees are exclusive of any applicable sales, use, or similar taxes, which are your responsibility unless we are required to collect them. Ad spend. Unless your order says otherwise, third-party advertising spend (e.g., what you pay Meta or Google to run ads) is billed by those platforms to your own payment method and is separate from our fees.

Payment processing. Billing is handled by Stripe. You authorize us and Stripe to charge your payment method on file for all fees as they become due, including recurring monthly fees, setup fees, and performance amounts. Full Table never sees or stores your full card number; Stripe processes and stores your payment details under its own terms. You are responsible for keeping a valid payment method on file. Failed, reversed, or disputed payments may result in suspension of the Service.

Auto-renewal. Subscription plans renew automatically for successive monthly periods, and your payment method is charged at the start of each period, until cancelled.

Cancellation. You may cancel the monthly plan at any time by contacting us at hello@fulltableco.com or through any cancellation option we make available. Cancellation stops future renewals; it takes effect at the end of the current paid month, and you keep access through that period. Performance-plan engagements may be cancelled subject to any minimum term and the wind- down terms in your order.

Refunds. Because the Service is delivered continuously throughout each billing period, fees already charged for the current or past periods are generally non-refundable, and we do not provide partial-month refunds for cancellation. We may, at our discretion and in the interest of fairness, issue a credit or refund — for example, if a charge was clearly made in error. Setup fees are non-refundable once work has begun. Nothing here limits any non-waivable rights you have under applicable law.

You are responsible for the content you approve. When you approve a draft post, offer, reply, or ad, you confirm that you have reviewed it and authorize us to publish it on your behalf. Because nothing is published without your approval, you are responsible for the accuracy, legality, and appropriateness of approved content, including any pricing, claims, allergen or dietary statements, terms of any promotion or offer, and compliance with advertising and consumer- protection rules.

You agree to honor any offer or promotion you approve for publication, and to ensure you have the rights and permissions for everything you ask us to use or post.

To provide the Service, you grant Full Table a non-exclusive, worldwide, royalty-free license, for the term of your engagement, to:

• Use, reproduce, adapt, resize, and display your brand assets, logos, photographs, menus, names, and other materials you provide or make available, solely to create and deliver marketing content for you.
• Access your connected third-party accounts (such as Instagram, Facebook, Google, and Square) through the permissions and OAuth tokens you grant, in order to draft content, publish approved items, and read metrics and POS data.
• Act as your authorized agent for the limited purpose of posting and managing the marketing content you approve on those platforms.

You may revoke connected-account access at any time through the relevant platform or by contacting us; doing so may limit or stop parts of the Service. You represent that you own or have the necessary rights to everything you provide, and that our authorized use of it will not infringe anyone’s rights.

Your materials stay yours. You retain ownership of your brand assets, photos, and other materials you provide, and of the final marketing content we deliver and you publish for your business.

Our materials stay ours. We retain ownership of the Service itself — our software, platform, templates, processes, analytics models, and know-how — and of any general tools or improvements we develop. Nothing in these Terms transfers our underlying intellectual property to you. You may not copy, resell, or reverse-engineer the Service.

We may, in a tasteful and non-confidential way, reference that you are a client and show non-sensitive examples of work we created for you as part of our portfolio, unless you ask us in writing not to.

You agree not to use the Service to, and not to ask us to:

• Publish false, misleading, deceptive, defamatory, or unlawful content, or content that infringes others’ rights.
• Post fake or incentivized reviews, or otherwise violate the rules of Google, Meta, or any platform.
• Promote anything illegal, or make regulated claims (e.g., about health or alcohol) without the required authorizations.
• Interfere with, probe, or attempt to gain unauthorized access to the Service or its systems.

We may decline to create or publish any content we reasonably believe violates these Terms, the law, or a platform’s rules.

The Service connects to and depends on third-party platforms, including Meta (Instagram, Facebook), Google, Square, and Stripe. Your use of those platforms is governed by their own terms and policies, and you are responsible for complying with them. We do not control those platforms; they may change, limit, or discontinue their APIs, features, or access at any time, which can affect or interrupt the Service. We are not responsible for the acts, omissions, outages, fees, or policy decisions of third-party platforms.

The Service is provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory, including the implied warranties of merchantability, fitness for a particular purpose, title, and non- infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that it will achieve any particular result. Some jurisdictions do not allow certain warranty exclusions, so parts of this section may not apply to you.

To the fullest extent permitted by law, Full Table and its owners, employees, and contractors will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any lost profits, lost revenue, lost data, or loss of goodwill, arising out of or relating to the Service, even if advised of the possibility of such damages.

To the fullest extent permitted by law, our total aggregate liability for all claims arising out of or relating to the Service or these Terms will not exceed the amount of fees you paid to Full Table for the Service in the three (3) months immediately preceding the event giving rise to the claim. These limits apply regardless of the legal theory and are a fundamental basis of our agreement.

You agree to defend, indemnify, and hold harmless Full Table and its owners, employees, and contractors from and against any claims, damages, liabilities, losses, and reasonable costs (including attorneys’ fees) arising out of or related to: (a) content, assets, offers, or claims you provide or approve; (b) your use of the Service; (c) your breach of these Terms or violation of any law or third-party right; or (d) your failure to honor an offer or promotion you approved. We will notify you of any such claim and may participate in its defense.

Our collection and use of personal and business data — including account information, POS and revenue data, advertising metrics, and the OAuth tokens you grant — is described in our Privacy Policy. We store connected-account credentials in encrypted form and use reasonable measures to protect your data, but no system is perfectly secure. By using the Service, you consent to the data practices in the Privacy Policy.

Each party may receive non-public information from the other (such as your sales figures and our methods and pricing). Each party will use the other’s confidential information only to perform under these Terms and will protect it with reasonable care, except where disclosure is required by law. We will treat your business and revenue data as confidential and will not sell it.

These Terms apply for as long as you use the Service. You may terminate as described in Section 4. We may suspend or terminate the Service, with or without notice, if you breach these Terms, fail to pay, create legal or platform-policy risk, or if we discontinue the Service. On termination, your right to use the Service ends; accrued payment obligations survive, along with the sections that by their nature should survive (including IP, disclaimers, limitation of liability, indemnification, confidentiality, and governing law). On request after termination, we will help you transition access to your own connected accounts.

We may update these Terms from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, notify you. Changes take effect when posted, and your continued use of the Service after that constitutes acceptance. If you do not agree to a change, your remedy is to stop using the Service and cancel.

These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules. You and Full Table agree that the exclusive venue for any dispute that is not otherwise resolved will be the state or federal courts located in Sacramento County, California, and each party consents to personal jurisdiction there.

Before filing any formal action, the parties agree to first try in good faith to resolve the dispute informally by contacting one another. To the extent permitted by law, any dispute will be brought in an individual capacity and not as part of a class action.

These Terms, together with your order and our Privacy Policy, are the entire agreement between you and Full Table regarding the Service. If any provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. We are an independent contractor, not your employee, partner, or joint venturer.

Questions about these Terms? Contact us at hello@fulltableco.com or call (530) 523-0211. Full Table Co., Sacramento, California.