Full Table pricing, without the agency fog
The checkout plan is simple: $1,500 per month for Full Table's done-for-you restaurant marketing. It is month-to-month, billed through Stripe, and the signup flow says you can change or cancel anytime.
The site also describes an optional performance model for custom engagements. That model only makes sense after the baseline is clear: current revenue is locked first, then the performance share applies only to tracked incremental revenue above that baseline.
The monthly plan
This is the plan you can start from /join: one flat monthly price for the whole marketing operation. No tiers are shown in the current signup flow.
Current checkout plan
Your restaurant's entire marketing, done for you — daily posts, content, offers, reviews, and tracked-revenue reporting across every channel. One flat price, completely hands-off.
What is included
The monthly plan is not a dashboard you have to manage. It is the done-for-you service described on the homepage and signup flow.
- Daily content in your restaurant's voice.
- Offers and promotions drafted to drive real visits.
- Google and Yelp review monitoring and response help.
- Monthly reporting tied to tracked revenue where data allows.
- Your approval before any post, reply, offer, or ad goes public.
How performance billing works when we use it
The performance model is different from the self-serve monthly plan. It is custom-order pricing: a setup fee covers onboarding, baseline, and tracking work; then Full Table's performance share comes only from tracked incremental revenue.
Setup fee
$1,500 one time
Performance share
20% of tracked incremental revenue
Baseline window
4-6 weeks before performance billing is valid
Retainer graduation
$2,000/mo when a flat model makes more sense
Minimum term
3 months — applies to performance engagements only, not the flat monthly plan
The important part is the baseline. Performance billing should never charge you for revenue you were already earning before Full Table started.
Estimate the split
Use this as a plain-English example of the performance share. It is not a guarantee and not a Stripe quote; it just shows the math.
Reverse ROI calculator
Enter an estimate of new monthly revenue from marketing. This shows how the performance share works before any setup fee, minimum term, or custom order terms.
Use a conservative number. The real performance model only counts tracked incremental revenue above a locked baseline.
Performance example
$2,000/mo
Full Table's 20% share on $10,000 of new tracked revenue.
You keep
$8,000
This is an illustration, not a quote. The billable number is based on tracked incremental revenue after the baseline is locked.
What you should decide before starting
If you want predictable monthly service, start with the flat $1,500/month plan. If you want to discuss a performance model, start with the snapshot so we can see whether your data is strong enough to make the baseline fair.
If the math is not there, Full Table should say that plainly before you spend money. That is the point of the snapshot.
Related
Related restaurant marketing pages
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